2024
Ripple
Ripple is an analytics app designed to help creators, especially from underserved communities, track performance, growth, and earnings, empowering data-driven decisions.
Data & Analytics
Dashboard UX
Know More
Ripple was built for the creators the industry keeps overlooking — giving them the clarity, transparency, and actionable data they deserve to grow on their own terms.®
The analytics dashboard creators from underserved communities actually needed.
Ripple was crafted at the intersection of inclusivity and intelligence. Most analytics tools were never designed with underserved creators in mind. The data is there, but the meaning isn't. This project set out to change that by designing a dashboard that doesn't just display numbers, but translates them into decisions. Every metric was chosen deliberately. Every view was designed to reduce overwhelm and increase confidence, so creators could spend less time decoding data and more time creating.
Problem
Creators are drowning in data that doesn't speak to them, metrics that overwhelm rather than inform, and platforms that weren't built with their realities in mind.
The social media analytics landscape has a trust problem. Dashboards are built for marketers, not creators, and certainly not for creators from underserved communities who need clarity the most. The data exists, but it's buried in complexity, stripped of context, and presented without guidance. 76% of creators find analytics dashboards overwhelming. Only 38% feel current tools meet their needs for customisation and inclusivity. And creators in underserved regions are 42% less likely to receive actionable insights from the platforms they rely on. The result is a growing gap between creators who can decode their performance and those who are left guessing; not because of talent, but because of tools.
Solution
A dashboard designed around the creator; transparent by default, customizable by need, and actionable at every step.
Ripple answers the complexity problem with radical clarity. The dashboard surfaces only what matters, reach, engagement, and revenue, visualized in ways that are immediately readable regardless of technical background. Creators can filter by platform, content type, and date range to get views that reflect their actual workflow, not a generic one. And rather than leaving interpretation to the user, Ripple surfaces data-driven suggestions that tell creators not just what happened, but what to do next. It is analytics designed to level the playing field by giving underserved creators the same quality of insight that was previously only accessible to those with dedicated marketing teams.
Concept
Transparency as a design principle, not an afterthought.
The central idea behind Ripple is that data should empower, not intimidate. Too many platforms treat analytics as a feature, something bolted on to justify a subscription. Ripple treats it as the core product experience. Every design decision was tested against one question: does this help a creator make a better decision today? That meant stripping away vanity metrics, redesigning data visualizations for genuine readability, and building customization into the foundation rather than the settings page. The concept is simple but demanding, make complex information feel human, and make every creator feel like the platform was built specifically for them.
More Works
(GQ® — 02)
©2026
FAQ
01
What does a project look like end to end?
02
Are projects scope fixed or flexible?
03
How do you price your work?
04
What does successful outcome look like?
05
What is the Return on Investing in UX?
06
What do I need to prepare before we start?
2024
Ripple
Ripple is an analytics app designed to help creators, especially from underserved communities, track performance, growth, and earnings, empowering data-driven decisions.
Data & Analytics
Dashboard UX
Know More
Ripple was built for the creators the industry keeps overlooking — giving them the clarity, transparency, and actionable data they deserve to grow on their own terms.®
The analytics dashboard creators from underserved communities actually needed.
Ripple was crafted at the intersection of inclusivity and intelligence. Most analytics tools were never designed with underserved creators in mind. The data is there, but the meaning isn't. This project set out to change that by designing a dashboard that doesn't just display numbers, but translates them into decisions. Every metric was chosen deliberately. Every view was designed to reduce overwhelm and increase confidence, so creators could spend less time decoding data and more time creating.
Problem
Creators are drowning in data that doesn't speak to them, metrics that overwhelm rather than inform, and platforms that weren't built with their realities in mind.
The social media analytics landscape has a trust problem. Dashboards are built for marketers, not creators, and certainly not for creators from underserved communities who need clarity the most. The data exists, but it's buried in complexity, stripped of context, and presented without guidance. 76% of creators find analytics dashboards overwhelming. Only 38% feel current tools meet their needs for customisation and inclusivity. And creators in underserved regions are 42% less likely to receive actionable insights from the platforms they rely on. The result is a growing gap between creators who can decode their performance and those who are left guessing; not because of talent, but because of tools.
Solution
A dashboard designed around the creator; transparent by default, customizable by need, and actionable at every step.
Ripple answers the complexity problem with radical clarity. The dashboard surfaces only what matters, reach, engagement, and revenue, visualized in ways that are immediately readable regardless of technical background. Creators can filter by platform, content type, and date range to get views that reflect their actual workflow, not a generic one. And rather than leaving interpretation to the user, Ripple surfaces data-driven suggestions that tell creators not just what happened, but what to do next. It is analytics designed to level the playing field by giving underserved creators the same quality of insight that was previously only accessible to those with dedicated marketing teams.
Concept
Transparency as a design principle, not an afterthought.
The central idea behind Ripple is that data should empower, not intimidate. Too many platforms treat analytics as a feature, something bolted on to justify a subscription. Ripple treats it as the core product experience. Every design decision was tested against one question: does this help a creator make a better decision today? That meant stripping away vanity metrics, redesigning data visualizations for genuine readability, and building customization into the foundation rather than the settings page. The concept is simple but demanding, make complex information feel human, and make every creator feel like the platform was built specifically for them.
More Works
(GQ® — 02)
©2026
FAQ
01
What does a project look like end to end?
02
Are projects scope fixed or flexible?
03
How do you price your work?
04
What does successful outcome look like?
05
What is the Return on Investing in UX?
06
What do I need to prepare before we start?
2024
Ripple
Ripple is an analytics app designed to help creators, especially from underserved communities, track performance, growth, and earnings, empowering data-driven decisions.
Data & Analytics
Dashboard UX
Know More
Ripple was built for the creators the industry keeps overlooking — giving them the clarity, transparency, and actionable data they deserve to grow on their own terms.®
The analytics dashboard creators from underserved communities actually needed.
Ripple was crafted at the intersection of inclusivity and intelligence. Most analytics tools were never designed with underserved creators in mind. The data is there, but the meaning isn't. This project set out to change that by designing a dashboard that doesn't just display numbers, but translates them into decisions. Every metric was chosen deliberately. Every view was designed to reduce overwhelm and increase confidence, so creators could spend less time decoding data and more time creating.
Problem
Creators are drowning in data that doesn't speak to them, metrics that overwhelm rather than inform, and platforms that weren't built with their realities in mind.
The social media analytics landscape has a trust problem. Dashboards are built for marketers, not creators, and certainly not for creators from underserved communities who need clarity the most. The data exists, but it's buried in complexity, stripped of context, and presented without guidance. 76% of creators find analytics dashboards overwhelming. Only 38% feel current tools meet their needs for customisation and inclusivity. And creators in underserved regions are 42% less likely to receive actionable insights from the platforms they rely on. The result is a growing gap between creators who can decode their performance and those who are left guessing; not because of talent, but because of tools.
Solution
A dashboard designed around the creator; transparent by default, customizable by need, and actionable at every step.
Ripple answers the complexity problem with radical clarity. The dashboard surfaces only what matters, reach, engagement, and revenue, visualized in ways that are immediately readable regardless of technical background. Creators can filter by platform, content type, and date range to get views that reflect their actual workflow, not a generic one. And rather than leaving interpretation to the user, Ripple surfaces data-driven suggestions that tell creators not just what happened, but what to do next. It is analytics designed to level the playing field by giving underserved creators the same quality of insight that was previously only accessible to those with dedicated marketing teams.
Concept
Transparency as a design principle, not an afterthought.
The central idea behind Ripple is that data should empower, not intimidate. Too many platforms treat analytics as a feature, something bolted on to justify a subscription. Ripple treats it as the core product experience. Every design decision was tested against one question: does this help a creator make a better decision today? That meant stripping away vanity metrics, redesigning data visualizations for genuine readability, and building customization into the foundation rather than the settings page. The concept is simple but demanding, make complex information feel human, and make every creator feel like the platform was built specifically for them.
More Works
©2026
FAQ
What does a project look like end to end?
Are projects scope fixed or flexible?
How do you price your work?
What does successful outcome look like?
What is the Return on Investing in UX?
What do I need to prepare before we start?